A lot apparently. I did some fishing around the net before I brought this camera. Not much info out there really. So I went to best buy and played with it a bit. I was not that impressed. But when I compared it to the other product in the same price range (as well as more expensive), it did stand out. After I got mine, I toyed with setting and read the menu, I’m loving it. Picture is very clear and in the same time very forgiving regarding imperfection on you face. HD movie looks great,very smooth, sound is good too. Just remember a mic is attached to the camera, you only going to give clear sound when you are close to it. I always been a Sony kind of guy, but now I think I’m in love with Fuji 